A practical outcome ensured

The Marketing Program is designed to provide the business owner with a framework to develop and implement a Strategic Marketing Plan to gain and keep more customers.

The program workshop will evaluate in detail such key areas as:

• the market place (size, direction, competitors)
• the product or service (uniqueness, competitors products, potential new products, customer benefits)
• customers (buying behaviour, location, buying frequency, motivation to purchase)
• on-line marketing (how to optimise and get most benefit from the internet)
• objectives (turnover volume, revenue, financial performance, forward planning, margins, product and market expansion)
• strategies (marketing activity in relation to sales promotions, public relations, advertising, sales staff, direct marketing, internet, marketing budget)
• an action plan ie. what to do, when to do and who to do it. Prioritise tasks with accountabilities.

The program consists of three comprehensive steps:

• a dynamic, interactive two-day workshop
• an individual planning session
• a range of support services to assist implementation